Runway, burn rate, bootstrapping — the practical view.
The calendar flips to the last week of June, and somewhere a founder feels it before they can name it. A low hum. The quiet awareness that the quarter is ending, the books need closing, and the person whose job that would be is, well, them.
A guide to the financial patterns that are systematically reassuring — right up until they're not. The most expensive financial problems don't announce themselves. (MAVI x MyRunwayHealth collab — Blog 2.4.)
Every founder has the spreadsheet. You know the one. It has a tab nobody else could navigate, a formula that only works because of something you did back in March and never wrote down, and a row shaded yellow for a reason you've long since forgotten but are afraid to delete.
A few weeks ago I hosted a webinar with Duncan from Lunos.ai about cash flow forecasting for startups. One question came up three separate times, from three different founders, in three different industries: "How do I get my clients to pay faster?"
Brex acquired Pry Financials for $90 million in April 2022. A few years later, they announced they were winding it down, effective Feb 2026 (ironically after Brex was acquired by Capital One).
I ran the number for a founder I was advising last month. Eighteen tools. Eleven had renewal dates in the next ninety days. Three of them, nobody on her team had logged into in four months.
The assumptions underneath your business model might be past their expiration date.
What-if modeling isn't just for big companies with finance teams — it's how you stop being surprised by the future.
Two tools built for a world that doesn't exist anymore — and the hiring arms race nobody is winning.
The hidden costs that eat your runway — and why most founders miscalculate how much time they actually have.
The visibility gap between what you think your cash position is and what it actually is — and why most founders don't know theirs.
Practical posts on runway, burn, and the boring-but-critical math of bootstrapping. Sent occasionally — never spammy.
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