For Startups

★ For Founders Who'd Rather Build Than Do the Books

You Didn't Start a Company to Build Spreadsheets.

Whether you raised a round or bootstrapped your way here — your job is to build the product, not wrestle with Excel. MRH gives you the financial clarity of a CFO before you need the six-figure salary.

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The Numbers Nobody Wants to Talk About

82%

of businesses that fail cite cash flow as the primary cause.

— U.S. Bank Study

Not bad products. Not bad ideas. Bad visibility.

42%

of seed financings in 2024 were bridge rounds.

— Carta

Translation: most financial models miss the mark.

20–30

hours per week founders lose to manual bookkeeping & spreadsheets.

— Startup Editor

That's half your week not building product.

The Questions That Keep Founders Up at Night

"Do you actually know your runway — or are you guessing?"

MRH calculates it from your real numbers, updated every night. No spreadsheet. No guesswork.

"If your investor meeting was tomorrow, could you show real numbers?"

Your KPIs, burn rate, and runway, updated every night from your books. Open it and walk them through it.

"How much of YOUR time goes into finance admin instead of product?"

Connect once, and your financials sync automatically. Spend your hours on what actually moves the needle.

"What happens to your runway if you make that next hire?"

Model it as an initiative: enter the salary and the full cost is split out for you. See the impact on cash, burn rate, and runway before you commit.

Right-Sized Financial Intelligence

You don't need enterprise software. You need to see your numbers clearly.

What you actually need right now

  • ✓ KPIs you can check any day, updated every night — not a spreadsheet from last Tuesday... or last month
  • ✓ Scenario modeling for hires, cost cuts, or new revenue
  • ✓ Cash flow forecasting that updates itself (coming soon)
  • ✓ One source of truth for your whole team
  • ✓ An AI that can actually answer "can we afford this?"

What you don't need yet

  • ✗ A $250K/year CFO
  • ✗ Enterprise FP&A software built for Fortune 500s
  • ✗ A three-month ERP implementation
  • ✗ A finance team of four
  • ✗ A consultant to explain your own numbers to you
  • ✗ Monthly retainers that cost more than your runway

These things are real, and they matter — at the right stage. Right now, you need clarity without the overhead.

Up and Running in Minutes

1

Connect

Link your QuickBooks or Puzzle account. Your financial data syncs automatically, every night.

2

See

Your dashboard lights up with cash balance, burn rate, runway, and revenue — all in one place.

3

Ask

Ask Merlin anything about your numbers in plain English. Get a clear, accurate answer in seconds.

A demo company's Dashboard KPI cards: runway, revenue, net burn, cash balance and more, each with its trend and forecast

What You Actually Get

Runway Calculations

Know exactly how many months you have — updated nightly from your real financials. No formulas. No guessing.

Scenario Modeling

Model that next hire, a cost cut, or a new revenue line, each as its own initiative. See what it does to your cash, burn, and runway before you commit.

Your Numbers, Ready When You Need Them

Walk into your board meeting and open the dashboard. Burn rate, runway, revenue, cash position — updated every night from your books. Not a reporting platform. Just your numbers, ready when you need them.

Merlin AI

Ask questions about your finances in plain English. "What's our burn rate?" "Can we afford two hires?" Instant answers, with real math.

The Gap Between Spreadsheets and Enterprise FP&A

According to Bessemer Venture Partners, most startups don't need to hire a finance leader until Series B — typically around $10–25M ARR. That leaves a years-long gap where founders are flying blind or duct-taping spreadsheets together.

MyRunwayHealth fills that gap. Not with enterprise complexity you don't need, but with the financial clarity you do.

And when your business does reach the stage where it demands a full finance function, your new head of finance inherits clean data and real infrastructure — not a folder of Excel files and a prayer.

Powered by Merlin AI

Your AI financial co-pilot. Ask Merlin about your cash position, model a scenario, or get a plain-English explanation of what's happening with your numbers. It's like having a CFO on speed dial.

Learn About Merlin

Stop Guessing. Start Knowing.

$100/month. Everything included. No sales calls required.

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