What a Stale Cash Forecast Is Really Costing You
Rob Owen
There's a version of "business is good" that should worry you more than "business is bad." It's the one where a single client is quietly carrying the company.
You made a budget. Somewhere around January, or the start of a new quarter, or maybe that afternoon when your accountant nudged you for the third time.
Every founder I know has had this conversation with themselves at least once. Usually in the bathroom. Sometimes in the car.
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