What a Stale Cash Forecast Is Really Costing You
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Your pricing page was written by a version of you who had no customers, no payroll, and no idea what anything actually cost. That version picked a number. Probably in an evening.
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It's 4:40 on a Tuesday. You're twenty minutes into a call with an investor you actually like, and she's been generous with her time. Then she asks it, casually, the way you'd ask about the weather.
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Field notes from the cap table
Practical posts on runway, burn, and the boring-but-critical math of bootstrapping. Sent occasionally — never spammy.
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